7 Years Bad Luck Brewing

Project Scope

7 Bad Years Bad Luck Brewing Company is a fictional brewing company based on the classic tropes that lead to bad luck. My research for this project included me reading up on the old wives tales. Feeling inspired by the trope, I decided to create a whole brand of craft beer based on the old waives tales. I wanted to give the packaging on old apothecary look to match the dark nature of the brand.